patch
https://api.zoominfo.com/gtm/studio/v1/audiences//columns/
Updates a specific column's definition within an audience.
Supported fields: name, isFrozen, isHidden, and matchCriteria (for ZOOMINFO_MATCH columns only). Only fields present in the request body are modified.
Changing matchCriteria alters how the column resolves ZoomInfo data; this affects all future enrichment runs for this column and is not reversible.
Use this endpoint to rename a column, toggle its display state, or update its match configuration.
Returns 200 with the updated column resource.
Returns 400 if the update is invalid or the column is not editable (isEditable: false).
Returns 404 if the audienceId or columnId does not exist.