Fetch Intent Signals for a company, enriching that company's details with relevant buyer intent data. It is required
for each request to provide at least one of the parameters identifying the company to enrich (companyId, companyName, or
companyWebsite) and at least 1 and up to 50 Intent Topics must be provided in the topic parameter. All other parameters
are optional.
Intent data is online behavior-based activity across the internet that links prospective buyers (compaines) to a topic. Intent Signals are the way ZoomInfo tracks intent data and can be used to indicate recent content consumption for a specific topic by employees at a company. Key terminology for Intent Signals includes:
- Topic - A business subject or technology area mapped to a curated collection of keywords and search terms. When companies research content containing these keywords, it generates intent signals that indicate their buying interest
- Signal Score - Indicates the level of a company's interest in a topic based on how recent content consumption compares to an historical baseline
- Audience Strength - Indicates the size of the group at the company that is conducting the research
Use Enrich Intent to find Intent Signals for a single company. To search Intent Signals across all of the companies in the ZoomInfo database use Search Intent
Input parameters may require specific values. You can use the Lookup Data endpoint to retrieve the list of possible values.
With reference to ZoomInfo's Credit Usage and Limits, this endpoint will charge a single credit for the company that is enriched, and each Intent Signal returned in the results is counted as a Record and a successful response will count as a Request credit.