Archives a Customer Buyer Persona. Archiving hides the persona from standard list responses while retaining the record for historical reference, audit compliance, and potential restoration. Archived personas remain stored in the system and continue to count toward customer limits. When a persona is archived, the system sets the metadata fields archivedAt and archivedBy. This action is reversible. The persona can be restored using the Unarchive Customer Buyer Persona endpoint.

Common use cases

• Temporarily retire a persona that is no longer actively targeted
• Maintain historical records without permanently deleting them
• Clean up active persona lists while preserving data