Creates or updates a Customer Buyer Persona. This endpoint performs an upsert operation: If an id is included in the request body, the existing persona is updated. Only the fields provided in the request are modified (partial update).

If an id is not included, a new persona is created.

When creating a new persona, name is the only required attribute. All other attributes are optional. A Buyer Persona represents a type of buyer that the customer's sales and marketing teams target. Each persona captures key details about the buyer's responsibilities, motivations, and priorities, helping teams tailor messaging and engagement strategies. Buyer Personas can be associated with specific products or services with relevant buyers.

Common use cases

• Create new buyer personas for targeting and messaging
• Update persona characteristics or engagement insights
• Link personas to products or services for GTM alignment