Creates or updates a Product or Service for the authenticated customer. A Product or Service represents a product, service, or solution provided by your company.
Products or Services form the foundation of your go-to-market configuration and capture key context such as the product's value proposition, the pain points it addresses, proof points, target buyer personas, and the ideal customer profiles it serves.
This endpoint performs an upsert operation:
If an id is included in the request body, the existing product or service is updated.
Only the attributes provided in the request are modified (partial update).
If an id is not provided, a new product or service is created.
When creating a new product or service, name is the only required field. All other attributes are optional. A Product or Service acts as a central linking object across GTM configuration. Buyer Personas, Ideal Customer Profiles (ICPs), and Competitors can all be associated with a Product or Service to align targeting, messaging, and competitive positioning.
Common use cases
- Create a new product or service
- Update positioning, messaging, or targeting attributes for an existing product or service
- Link products or services to buyer personas, ICPs, or competitors