Delete Customer Buyer Persona

Permanently deletes a Customer Buyer Persona identified by buyerPersonaId.
Deleting a persona removes the associated buyer profile from the system and from any go-to-market configuration that references it.
This is a hard delete operation. Once deleted, the persona cannot be recovered.
If the specified buyerPersonaId does not exist, the endpoint returns 404 Not Found.
If you want to hide a persona without permanently removing it, use the Archive Customer Buyer Persona endpoint instead.

Common use cases

  • Remove outdated or incorrect personas
  • Clean up duplicate persona records
  • Reset persona configuration before recreating it
Path Params
uuid
required

UUID of the buyer persona to permanently delete.

Responses

Language
Credentials
OAuth2
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Response
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