Intent

Returns a list of Intent Signals from ZoomInfo's data that meet the specified search criteria. It is required that every request include at least 1 and up to 50 intent topics in the request.

Intent data is online behavior-based activity across the internet that links prospective buyers (compaines) to a topic. Intent Signals are the way ZoomInfo tracks intent data and can be used to indicate recent content consumption for a specific topic by employees at a company. Key terminology for Intent Signals includes:

  • Topic - A business subject or technology area mapped to a curated collection of keywords and search terms. When companies research content containing these keywords, it generates intent signals that indicate their buying interest
  • Signal Score - Indicates the level of a company's interest in a topic based on how recent content consumption compares to an historical baseline
  • Audience Strength - Indicates the size of the group at the company that is conducting the research

Use Search Intent to find Intent Signals across all ZoomInfo companies. To find Intent Signals for a specific company, use the Enrich Intent endpoint.

Input parameters may require specific values. You can use the Lookup Data endpoint to retrieve the list of possible values.

With reference to ZoomInfo's Credit Usage and Limits, this endpoint does not consume any credits, but each Intent Signal returned in the results is counted as a Record and a successful response will count as a Request credit.

Query Params
int32
≥ 1

The page of results that you want to retrieve. If not provided, the first page of results will be returned. Use in connection with page[size] to handle large result sets.

Example: page[number]=2&page[size]=25 will return the second page of result (results 26-50 based on the sort value).

int32
1 to 100

Sets the number of records to return per page. If not provided, the default is 25 records per page. Valid values for page size are any integer from 1 to 100.

string

Sort results by the specified output field. Valid values are signalDate, companyName, signalScore, category, topic, and audienceStrength. Add minus sign ('-') for descending order. The default, if not provided, is to sort the results by topic name in descending order (-topic)

Examples:

  • companyName will sort results by company name in ascending alphabetical order.
  • -signalDate will sort results in descending order by signal date (from most recent signals to the oldest signals)
Body Params

The request body containing intent search criteria.

Intent search request.

data
object
required

Intent search request resource.

Responses

Language
Credentials
OAuth2
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Response
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application/vnd.api+json