Returns a list of Intent Signals from ZoomInfo's data that meet the specified search criteria. It is required that every request include at least 1 and up to 50 intent topics in the request.
Intent data is online behavior-based activity across the internet that links prospective buyers (compaines) to a topic. Intent Signals are the way ZoomInfo tracks intent data and can be used to indicate recent content consumption for a specific topic by employees at a company. Key terminology for Intent Signals includes:
- Topic - A business subject or technology area mapped to a curated collection of keywords and search terms. When companies research content containing these keywords, it generates intent signals that indicate their buying interest
- Signal Score - Indicates the level of a company's interest in a topic based on how recent content consumption compares to an historical baseline
- Audience Strength - Indicates the size of the group at the company that is conducting the research
Use Search Intent to find Intent Signals across all ZoomInfo companies. To find Intent Signals for a specific company, use the Enrich Intent endpoint.
Input parameters may require specific values. You can use the Lookup Data endpoint to retrieve the list of possible values.
With reference to ZoomInfo's Credit Usage and Limits, this endpoint does not consume any credits, but each Intent Signal returned in the results is counted as a Record and a successful response will count as a Request credit.