Create New Folder

Creates a new folder for organizing audiences in GTM Studio. Folders group related audiences together, making it easier to navigate and manage large collections — for example, grouping by campaign, region, or team. Specify name and optionally set starred to true to mark the folder for quick access. The folder is created empty; audiences are assigned to it via the Create Audience or Update Audience endpoints using folderId. Returns 201 Created with the full folder resource including the system-assigned folderId and creation metadata. Returns 400 if required fields are missing or invalid.

Body Params

Request body containing the folder creation details

data
object
required

Folder request resource.

Responses

Language
Credentials
OAuth2
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Response
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application/vnd.api+json