Creates or updates a Customer Competitor.
This endpoint performs an upsert operation:
If an id is included in the request body, the existing competitor record is updated. Only the attributes provided in the request are modified (partial update).
If an id is not included, a new competitor record is created.
When creating a new competitor, name is the only required attribute. All other attributes are optional.
Competitor records store structured competitive intelligence including competing products, win/loss insights, displacement scenarios, and positioning details that help organizations understand how they perform against competitors in the market.
Competitors can also be associated with Products and Services to capture which products directly compete with one another.
Common use cases
- Create competitor profiles for competitive intelligence
- Update win/loss insights or competitive positioning
- Link competitors to products or services in order to track product-level competition
Use List Customer Competitors
to find the id of a record you want to update or to check whether a competitor already exists.